THE ANGEL, April 7, 2021 / PRNewswire / – Caruso, one of the largest and most admired private real estate companies in The United Statestoday announced its investment in cryptocurrency through a partnership with Gemini, a cryptocurrency exchange and custodian. Caruso made a significant initial investment in Bitcoin as part of its treasury management strategy. This will make them the first to adopt the technology in the real estate industry and continue to pioneer new technologies and experiences for their guests across the retail ecosystem. Caruso strengthens the company’s confidence in the robust future of the cryptocurrency and, subject to applicable laws, also accepts rental payments for residential and retail properties in Bitcoin.
This partnership marks the beginning of a holistic, long-term relationship that aims to bring cryptocurrency, non-fungible tokens (NFTs) and blockchain applications to Caruso properties to engage the millions of visitors across their ecosystem, and is a signal of Caruso’s unwavering belief to the future of bitcoin and cryptocurrency, including potential mainstream applications for trading and financial services worldwide.
“We have teamed up with the most innovative company in cryptocurrency management and blockchain technology because it is reinventing the way we do business tomorrow,” he said Rick Caruso, Founder and CEO of Caruso. “I believe that Bitcoin and cryptocurrency will play an important role in our collective future. Working with Gemini will now bring unprecedented experiences and groundbreaking technologies that add real value to our guest experience. We envision a multitude of opportunities to work with which we can better involve our guests and enhance their experience with our traits such as introducing blockchain-enabled rewards and enabling cryptocurrency payments. Partnering with Gemini in consumer applications will offer endless possibilities, but we also see a future like this technology Will bring people together. ”
“We are very excited to be working with Caruso to further take the real estate sector to a new level through the introduction of cryptocurrency for the benefit of the customer experience and own business operations,” he said Tyler Winklevoss, CEO of Gemini. “We are happy to help you implement your strategy for the treasury of digital assets and to advise you more comprehensively on your way to cryptocurrency.”
Caruso has been increasing the guest experience since day one. Meeting customers and guests where they are and where they are going is fundamental to the work of the company. This partnership confirms that the real estate company’s roadmap is closely linked to innovative technology and its mission to offer its guests decentralized payment options for private customers through straightforward, efficient and secure transactions protected by blockchain technology.
Caruso is one of the most successful, productive and profitable real estate development and hotel companies in the world. Headquarters in Los Angeles, CaliforniaThe privately held company owns and operates a diverse portfolio of retail, residential, and mixed-use properties known for their award-winning architecture, unparalleled search experience, and commitment to their local communities. Caruso’s expertise in creating popular city centers has made its properties desirable locations for retail flagships new to stationary tenants as well as innovative dining and entertainment concepts. Caruso’s properties are among the top shopping malls in the world and continue to exceed industry standards for occupancy and average sales per square foot. Caruso’s world-class portfolio also includes The Grove and The Americana at Brand. Luxury residential building 8500; and The Masonic Temple, a restored 1929 Art Deco landmark that has been converted into innovative Class A office space. The company remains focused on expansion and has currently invested more than $ 1 billion in new business areas, including the newly opened, unique retail, dining and entertainment destination Palisades Village and the ultra-luxury five-star Rosewood Miramar Beach resort in Montecito, California.
About Gemini Trust Company
Gemini is a cryptocurrency exchange and custodian that allows customers to buy, sell, and store more than 30 cryptocurrencies including bitcoin, bitcoin cash, ether, litecoin, and zcash. Gemini is a New York trust company subject to the capital reserve, cybersecurity, and banking compliance standards of the New York State Department of Financial Services and the New York Banking Law. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower individuals through crypto. Further information is available at https://gemini.com