BRIDGETOWN, Barbados, April 8, 2021 / PRNewswire-PRWeb / – Shontelle, the acclaimed Grammy-nominated platinum recording artist, launched her historic blockchain “House Party” project. The project consists of Non-Fungible Tokens (NFTs), a blockchain-based form of unique digital works of art, and is a collaboration between Shontelle, the boutique music label House of Dae, and Owens, a tech start-up.

“House Party” is meaningful in many ways, especially given that Shontelle is one of the first black musicians to start a state-of-the-art blockchain project. This revolutionary process paves the way for contemporary black women and younger black artists to adopt a new technology – even before famous sports stars try to sell their own NFTs.

“This independent journey and exploration of music, art, and NFTs is as fun as it is challenging, but being in control of my own brand has taught me the importance of being an owner rather than someone else controlling or advocating my interests,” said Shontelle. “As one of the first black entertainers alongside Dae, I am releasing my own high-tech collectibles, including a one-off, bespoke single with blockchain-verified authenticity.”

The move is timely as women make up only 20% of the music industry. Black women make up an even smaller percentage of women as a whole. Today, however, talented actresses in Barbados and Nigeria will present itself on a global stage, proving that 2021 is the year when it is said that “anything is possible”.

The project starts as an auction that includes two levels of NFT house party collectibles as well as numerous NFT house party offerings such as dub records, bespoke merchandise, artwork and vinyl.

Shontelle is famous for her hit records “T-Shirt” and “Impossible”. She was featured on the Barack Obama compilation album with the single “Battle Cry”. She made a name for herself when she toured with BeyoncĂ© and wrote songs for Rihanna. Bruno Mars, Beenie Man and many more. Shontelle is co-owner of the TRBL production company, which specializes in providing songwriting services for artists in the fields of pop, soca, afrobeats and dancehall.

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SOURCE Shontelle