The project, which was carried out by ByteAlly Software in collaboration with Bangladesh Aquaculture Activity (BAA), aims to create a traceable environment by collecting market-relevant data from all participants in the aquaculture supply chain using mobile and web applications.
According to the Chennai-based company, blockchain technology can increase consumer confidence in the aquaculture value chain by capturing necessary market-relevant data. Traceability information provides information about the origin of food and helps consumers and retailers avoid poor quality products.
ByteAlly has carried out extensive field research to gather initial business requirements and analyze the existing infrastructure. A company representative personally visited 30 farms to find out about daily activities and working with BAA experts helped them assess the aquaculture value chain.
The direct beneficiaries of this project will be the smallholders who build trust in other market players by using clean data and thus optimizing the supply. ByteAlly conducted impact training for the non-digital actors in the supply chain. Data entry into the app is possible on three levels – nurseries, tree nurseries and nurseries. The software company also developed training manuals for all three categories of participants, including live support for farmers.
ByteAlly presented critical insights in a webinar on transparency of the aquaculture value chain in August 2021, in which future-oriented market participants took part. The event was also attended by stakeholders from logistics, small organizations and IT solution providers.
The participants wanted to learn how to encourage farmers to enter valid data on the platform and to authenticate the entered data. Therefore, a Blockchain for Food Traceability Forum was set up to collect knowledge from the industry.
“At ByteAlly we invested in building an ERP [Enterprise resource planning software] which can be configured and handed over as easy-to-use mobile apps to farmers who upload data to blockchain systems. Such tools are crucial and make blockchain projects shorter and cheaper. Making traceability initiatives affordable is in the best interests of all parties, ”said Karthikeyan Mani, CEO of ByteAlly Software.
The project successfully brought 50 stakeholders on board. These farmers can now upload data via web and mobile applications. The data from the pilot will be valuable in determining the following phases and how they can be further improved and used.
BAA expects to reach 1,000 smallholders and other market players in 2-3 years. Based on the success of this carp variety, BAA and ByteAlly will market the solution for other carp and seafood varieties in Bangladesh, with a potential reach of 10,000 farms over a period of 3 to 5 years.
“I dream that every aquaculture farmer in Bangladesh will get the right value for their hard work. I firmly believe that blockchain technology can help us make this dream come true, ”said Imtiaj Haque, Senior Market System Specialist at Bangladesh Aquaculture Activity.