Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange owned by 2TM Group Holding, recently announced a sponsorship deal with São Paulos Sports Club Corinthians Paulista for the period from September 2021 to December 2022 with the logo on the front of its jerseys , one of the most sought-after advertising spaces in Brazilian football. The sponsorship agreement also includes financial education and crypto-asset-related activities for the club’s fan base, which includes over 30 million people worldwide.

The partnership was announced on the night of September 1, when the club hosted a live event at the Neo Química Arena in the east of the capital, São Paulo, to mark its 111th anniversary.

“For Mercado Bitcoin it makes sense to enter into a partnership with the Corinthians, as we share the same values ​​and visions,” says Reinaldo Rabelo, CEO of Mercado Bitcoin. “As pioneers of our respective activities, we believe in the democratization of access and live the same innovative spirit. We are confident that by entering the Kryptoversum, football clubs can find new ways to get in touch with fans and at the same time generate more income through new business models. “

Duílio Monteiro Alves, President of Corinthians, said: “Every step into the Corinthians future is made possible by partners who understand both the dynamics of digital technology and the needs and wants of our fans. By partnering with Mercado Bitcoin, the largest crypto asset platform in Latin America, we can be sure that we are at the forefront of innovation in marketing and fan engagement. This is where our future lies. “

Mercado Bitcoin lists Corinthians fan tokens

As part of the collaboration, Mercado Bitcoin will also list the Corinthians Paulista fan token on its platform. Under the ticker $ SCCP, the token will be issued on September 2nd by, the company that has also launched tokens for other major soccer clubs as well as the National Basketball Association (NBA), MMA and Formula 1 teams . Fans around the world can purchase the $ SCCP to gain access to exclusive promotional events and rewards, take surveys, and otherwise interact with the club.

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