That could also affect NFTs, he says. (According to Lukso, not all digital assets registered on the blockchain are NFTs; they must be registered in NFT format.) With all of the fan-worship of Lagerfeld, the public probably wants to own a piece of the designer world and explodes with Pfrunder, thinking about non-fungible tokens that have been purchased with cryptocurrencies and authenticated with blockchain technology. The first potential digital item of clothing: a white Lagerfeld shirt that was designed exclusively for Pfunder.
Blockchain allows the lifespan of a product to be tracked from creation to distribution, which allows full authenticity to be verified. Digital identities or certificates that are interoperable over the network enable continuous recording. Photos will live on. Fashion processes and products improved with blockchain technology enable the authentication of garments, increase the transparency of the supply chain and offer better protection for the intellectual products of the manufacturers as well as safer secondary markets. Co-signing a former Chanel manager to trust Lagerfeld’s extensive photo collection on the blockchain could help others in the industry see their use cases.
“In contrast to physical objects, digital assets do not deteriorate over time,” says Marjorie Hernandez de Vogelsteller, who founded Lukso together with her husband, Ethereum developer Fabian Vogelsteller, through their lifespan. Digital assets on Lukso are more than just products. They’re small programs or smart contracts that can do anything software can, making those photos dynamic and potentially permanent. “
Pfrunder and his son Jasper are currently cataloging and describing each photo and giving each image context and color. Should his memory ever fail, Pfrunder has notebooks with numerous notes, descriptions of places and meetings, and the many jokes of his former boss.
“Karl called me once and I picked him up at his house and we went to the Tuileries Gardens [in Paris]”Pfrunder remembers.” We took pictures and the ducks ran after us. At night we would sometimes shoot at 2 am and then he would go back and print the pictures. I lived with Karl for 36 years, and that was it also [24/7], Day and night. Now I’m doing something else. Lagerfeld’s photo collection is a great case study of what blockchain can mean for the creative world. “